I help small businesses and DTC brands build the systems that drive real, lasting growth. From the ad that catches attention to the email that closes the sale.
I'm Blair, a growth marketer with a background in tech and software. That means I think about marketing differently than most. I obsess over the full funnel, not just the top of it.
Crescer means "to grow" in Portuguese. That's the whole point. Whether I'm running your ads, architecting your email automation, building your content strategy, or fixing your website, everything I build is designed to compound over time. You don't need all four to start. You need the one that's actually holding you back.
I work with a small number of clients at a time so I can actually care about your results.
"The best marketing doesn't feel like marketing. It feels like the answer your customer was already looking for."
Blair's approach to growth
Some clients bring me in for a single gap: ads, email, content strategy, or the website itself. Others want the full system built together. Either way, everything is designed to compound as you add to it.
Strategy, creative direction, audience building, and ongoing optimization. I run paid social that actually converts, not just gets clicks. From account structure to copy to creative, I handle it all.
Welcome sequences, nurture flows, launch campaigns, and list growth strategy. I architect the automation, the segmentation, and the strategy behind every send, so your list actually converts instead of just sitting there.
SEO strategy, content pillars, and a publishing roadmap built to drive organic traffic and make you the trusted voice in your space. I build the strategy and the system behind your content engine.
Clean, conversion-focused websites that look great and actually move people to act. Design that works as hard as the rest of your marketing, and is a joy to use.
Take the free Growth Audit. We start with where you're at across Meta Ads, Email, Content, and your Website, then go deeper based on your answers. You'll get an instant score, a breakdown of where you're strong, and exactly where to focus next.
What we did differently, what didn't work, and the exact framework you can apply to grow a high-quality email list fast.
Read more →If growth feels harder than it should, it might not be your effort that's the problem.
Read more →No fluff, no spam. Just practical growth marketing insights for small businesses and DTC brands. Sent when there's something worth saying.
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I take on a limited number of new clients each quarter. If you're serious about growth that compounds, not just a one-time campaign, let's find out if we're a fit.
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